Sunday, September 27, 2009


After many requests from readers about Redheads, particularly my model, I’ve decided to share with you my inspiration for choosing the color. When choosing the right red formulas there are a few things that must be considered.

1) The client’s idea of red. Since we all see color so differently I utilize a color swatch book to help the client understand what Red she’s looking for. When you look at color swatches you quickly realize that there are violet reds, copper reds, golden reds and so on.

2) While choosing the reds we talk about two things: The client’s existing hair color and texture and their skin tone. There are the obvious rules when it comes to skin tone and hair color but they can be broken if the client insists. As with any hair color these two things are very important in helping decide the best formula.

3) The application is also an important step to pay attention to. This depends on if the client has any existing gray hair or previous hair color.

This model is a longtime friend and this was easily the most daring color we have done on her. I used Color Touch by Wella. I have been using this product for over 7 years and I still love it. Because we had colored her hair dark brown about 2 months before I used Wella blondor lightener with 10 volume and warm water to soften the color on her ends allowing the red to be noticeable. I applied the lightener 1 inch away from the scalp and all the way through the ends. I washed and towel dried.

Then I used the permanent color by Wella Koleston Perfect on her roots. Because of the Ammonia and peroxide in permanent colors I was able to get the shade I needed on the root area. Then I used Color Touch on her ends to match the root color.

Here comes the final step: I now apply a Cellophane color to match the tones in my existing color. So if I gave my client a copper red I will not use violet red Cellophane. Cellophane helps to enhance the red and add unspeakable shine. I have been using Cellophane's for over 10 years. I love it!

So, if you are ever interested in being a Redhead go for it, their is a Redhead dying to come out of most of us!

Copyright © 2009 Antonio Gonzales, All Rights Reserved


Patrícia said...
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Patrícia said...

Loved the color! It is almost exactly the red I am looking for. Could you please please please tell me the Color Touch shade you used so I can tell to my hairstylist? I am writing from Brazil and just became a fan of your blog. Congratulations! Thank you in advance :)